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Candy QR Code: Tasty Tasty Halloween Marketing
Over the past several months we have found several great examples of creative and innovative ways to make and use QR Codes. These have ranged from using QR Codes to bring movie posters to life to...
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How Retailers Should Adapt to the Hybrid Shopper
Last year, I was shopping for new pedals for my bike. I was at the store, and at this point I was just pricing out different models. I came across a set of pedals that was not marked with a price. It...
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Do U Spk 2 Consumers in their N8ive Thumb?
If you expect people to listen to you, you need to speak their language. So what language do most consumers speak? Today, they’re fluent in texting. In fact, during the time it takes you to read this...
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New report: Online ads can make or break back to school college marketing
What is the key to marketing to college students? Location. Location. Location. A recent report from Neustar examining how to market to today’s college students drives this message home, finding that...
View ArticleSMS Marketing Campaigns – The Benefits of Dedicated Codes
SMS campaigns are a key component of today’s successful mobile marketing strategies. Because 90 percent of American adults own a cell phone and 80 percent of adult cell phone users engage in texting,...
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Get Back to Basics with Your Mobile Marketing Campaigns this Holiday Season
Six Ways to use Texting to Boost Customer Engagement and ROI As the holiday season is ramping up, marketers are continually looking for more ways to reach customers in today’s increasingly competitive...
View ArticleNeustar/MMA Study: Data Is Powering Mobile Marketing to New Heights
Consumers have embraced mobile technology at an astonishing rate. Smartphone ownership has grown 60 percent over the last two years, according to the Pew Research Center; more than half of American...
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